Hewitt Associates named LoyaltyOne in their "2014 List of the 50 Best Employers in Canada." Epsilon Įpsilon provides a broad range of loyalty marketing services spanning database marketing, direct mail, email marketing, web development, loyalty programs, analytics, data services, strategic consulting, and creative services, among others.Īd Age has ranked Epsilon among the top marketing services firms and direct marketing agencies for several years, and Epsilon has the distinction as being the Top US Agency From All Disciplines and Top US CRM/Direct Marketing Agencies for 2012.
LoyaltyOne, located in Canada, provides loyalty marketing programs for North American brands in the retail, financial services, grocery, petroleum, travel, and hospitality industries.įive businesses make up the LoyaltyOne: Air Miles national reward program, in which approximately two-thirds of Canadian households participate Colloquy LoyaltyOne Consulting Precima and Squareknot. In September 2012, the banks rebranded their names from WFNNB (World Financial Network Bank) and WFCB (World Financial Capital Bank) to both operate under the Comenity name, as Comenity Bank and Comenity Capital Bank, respectively. Īlliance Data Card Services maintains two banks to manage the funding and receivables for its clients' credit programs.
In 2011, Alliance Data, in partnership with NICE Systems, was honored with the Operational Leadership Award for its customer care centers by Ventana Research. Alliance Data Card Services manages over 135 card programs for retail brands such as Victoria’s Secret, J.Crew, Eddie Bauer, Buckle, HSN, Pottery Barn, Pier 1 Imports, Lexus, Toyota, Williams Sonoma and Wayfair among many others.
Former businesses Alliance Data Card Services Ĭard Services is a provider of integrated credit and marketing services including private label, co-branded and commercial credit card programs. In March 2022, Alliance Data rebranded as Bread Financial as part of an effort to streamline their business model into a tech-forward financial services company providing a wider range of financial options. In November 2021, Alliance Data completed the separation of its LoyaltyOne segment, consisting of the Canadian AIR MILES Reward Program and Netherlands-based BrandLoyalty businesses, into an independent, publicly traded company, Loyalty Ventures Inc. In 2019, Alliance Data opened its first international office in Bangalore, India. Melisa Miller held the role for roughly 6 months before being replaced by former CITI executive Ralph Andretta. This change in leadership effectively moved Alliance Data's Headquarters from Plano, Texas, to Columbus, Ohio. On June 7, 2019, Ed Heffernan resigned as CEO of Alliance Data and was replaced by Melisa Miller, who previously ran Alliance Data's Card Services division. Įd Heffernan was promoted to president and CEO of Alliance Data in February 2009, after being with the company since 1998. In April 2008, Alliance Data terminated the merger agreement with Blackstone Affiliates. In May 2007, The Blackstone Group, a private equity firm, announced plans to acquire Alliance Data. The deal gave Alliance Data two valuable business enhancements, Canada's Air Miles Rewards Program and the company behind the popular Air Miles program, LoyaltyOne. In August 1998, Alliance Data acquired LoyaltyOne, then-branded The Loyalty Group Canada, for $250 million. Penney's credit card processing unit and The Limited's credit card bank operation, named World Financial Network National Bank. Alliance Data was formed from the December 1996 merger of two entities: J.C.
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